On Human Rights Day, March 21, 2025, the historic township of Alexandra was alive with energy as thousands of runners, walkers, and spectators gathered for the annual Run Alex 10Ks and 5Ks. Headlined by Adreach Group and organized in partnership with Run Alex AC, the event was a vibrant celebration of community, health, and the unifying power of sports.

The streets of Alexandra were transformed into a bustling arena of determination and camaraderie as participants of all ages and backgrounds took part in the event. From seasoned athletes to first-time runners, the race brought together families, friends, and individuals from all walks of life. “It was incredible to see so many people come together to celebrate health and wellness,” said one organizer. “The energy was unforgettable, and it truly showcased the spirit of Alexandra.”

Adreach Group Leads the Charge

As the headline sponsor, Adreach Group played a pivotal role in bringing the event to life. Known for its commitment to community development and empowerment, Adreach Group’s support ensured that the race was not only a celebration of sports but also a platform for promoting healthy lifestyles and social cohesion.

Zuza Mbatha, CEO of Adreach Group, emphasized the importance of the event. “Sports have the power to unite people and inspire positive change,” said Mbatha. “We are proud to support an event that brings the community together and encourages everyone to lead active, healthy lives. This is what true empowerment looks like.”

Khoi Tech’s Innovative Contribution

Adding a layer of innovation to the event, Khoi Tech—a leader in health and fitness technology—sponsored the race and awarded its state-of-the-art Khoi Afriwatch1 smartwatch devices to the winners of both the men’s and women’s races. Khoi Afriwatch1, known for its advanced features tailored for athletes and fitness enthusiasts, symbolizes Khoi Tech’s mission to enhance lives through technology.

Mr. Thato Mangwegape, Chief Marketing Officer of Khoi Tech, expressed his pride in supporting the event. “At Khoi Tech, we believe in empowering individuals to take control of their health and fitness journeys,” said Mangwegape. “By sponsoring this event and rewarding the winners with our Khoi Afriwatch devices, we hope to inspire more people to embrace a healthier, more active lifestyle. This is just one way we’re using technology to make a difference in communities.”

A Day of Celebration and Inspiration

The atmosphere at the race was electric, with volunteers and spectators lining the streets to cheer on the participants. Local musicians and entertainers added to the festive vibe, making the day a true celebration of Alexandra’s rich culture and community spirit.

For many participants, the event was about more than just crossing the finish line. “This race is a reminder of what we can achieve when we come together as a community,” said one runner. “It’s not just about winning; it’s about celebrating our health, our township, and our shared humanity.”

Looking Ahead

The success of the Run Alex has set a high bar for future events. Organizers have already begun planning for next year’s race, with hopes of attracting even more participants and sponsors. “This event is just the beginning,” said one organizer. “We want to make this an annual tradition that continues to inspire and empower our community.”

As the sun set on an unforgettable day, the message was clear: through sports, technology, and collective effort, communities can thrive and inspire future generations. The Run Alex 10Ks and 5Ks, supported by Adreach Group and Khoi Tech, was a shining example of what can be achieved when people come together for a common cause.

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